Data Protection
1. Data protection at a glance
General Information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on data protection, please refer to our privacy policy set out below.
Data collection on this website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the ‘Information on the data controller’ section of this privacy policy.
How do we collect your data?
Your data is collected, on the one hand, when you provide it to us. This may include, for example, data that you enter into a contact form. Other data is collected automatically or, with your consent, by our IT systems when you visit the website. This consists primarily of technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you access this website.
What do we use your data for?
Some of the data is collected to ensure the website functions correctly. Other data may be used to analyse your user behaviour.
What rights do you have regarding your data?
You have the right at any time to obtain, free of charge, information about the origin, recipients and purpose of your stored personal data. You also have the right to request the rectification or erasure of this data. If you have given your consent to data processing, you may withdraw this consent at any time with effect for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data.
Furthermore, you have the right to lodge a complaint with the relevant supervisory authority.
You can contact us at any time regarding this or any other questions about data protection.
Analytics tools and third-party tools
When you visit this website, your browsing behaviour may be statistically analysed. This is primarily carried out using so-called analytics programmes. You can find detailed information on these analytics programmes in the following privacy policy.
2. Hosting
We host the content of our website with the following provider:
External hosting
This website is hosted externally. The personal data collected on this website is stored on the servers of the hosting provider(s). This may primarily include IP addresses, contact enquiries, meta and communication data, contractual data, contact details, names, website visits and other data generated via a website.
External hosting is carried out for the purpose of fulfilling our contractual obligations towards our potential and existing customers (Article 6(1)(b) of the GDPR) and in the interests of ensuring the secure, fast and efficient provision of our online services by a professional provider (Article 6(1)(f) of the GDPR). Where relevant consent has been sought, processing takes place exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent may be withdrawn at any time.
Our hosting provider(s) will only process your data to the extent necessary to fulfil their contractual obligations and will comply with our instructions regarding this data.
We use the following hosting provider(s):
PSV NEO GmbH
Martinshardt 5
57074 Siegen
Telephone: 0271 / 77 00 16 0
Fax: 0271 / 77 00 16 29
Email: hello@psv-neo.de
Data processing on behalf of the controller
We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required under data protection law, which ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
3. General information and mandatory details
Data Protection
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.
When you use this website, various categories of personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done. Please note that data transmission over the internet (e.g. when communicating by email) may be subject to security vulnerabilities. It is not possible to guarantee complete protection of data against access by third parties.
Information on the data controller
The data controller for data processing on this website is:
ATLAS WORKWEAR GmbH & Co. KG
Frische Luft 159
44319 Dortmund
info@atlas.shop
Telephone: 0231 9242 410
Email: info@atlas.shop
The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).
Retention period
Unless a more specific retention period is stated in this privacy policy, your personal data will remain with us until the purpose for which it is processed no longer applies. If you make a valid request for erasure or withdraw your consent to data processing, your data will be erased, provided we have no other legally permissible grounds for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the data will be deleted once these grounds no longer apply.
General information on the legal bases for data processing on this website
Where you have consented to data processing, we process your personal data on the basis of Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, where special categories of data as defined in Article 9(1) of the GDPR are processed. In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49(1)(a) of the GDPR. If you have consented to the storage of cookies or to access to information on your device (e.g. via device fingerprinting), data processing is additionally carried out on the basis of Section 25(1) of the German Telemedia Act (TTDSG). Consent may be withdrawn at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Article 6(1)(b) of the GDPR. Furthermore, we process your data where this is necessary to comply with a legal obligation on the basis of Article 6(1)(c) of the GDPR. Data processing may also take place on the basis of our legitimate interest pursuant to Article 6(1)(f) of the GDPR. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.
Data Protection Officer
We have appointed a Data Protection Officer.
Mike Emenako
mib Management Institut Bochum GmbH
Konrad-Zuse-Straße 12
44801 Bochum
Germany
Telephone: +49 (0) 234 91386-0
Email: datenschutz@atlasschuhe.de
Note on the transfer of data to the USA and other third countries
Among other things, we use tools provided by companies based in the USA or other third countries that do not offer a level of data protection comparable to that of the EU. When these tools are active, your personal data may be transferred to these third countries and processed there. Please note that a level of data protection comparable to that in the EU cannot be guaranteed in these countries. For example, US companies are obliged to disclose personal data to security authorities without you, as the data subject, being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g. intelligence services) may process, analyse and permanently store your data held on US servers for surveillance purposes. We have no influence over these processing activities.
Withdrawal of your consent to data processing
Many data processing operations are only possible with your explicit consent. You may withdraw any consent you have already given at any time. The lawfulness of the data processing carried out up to the point of withdrawal remains unaffected by the withdrawal.
Right to object to data collection in specific cases and to direct marketing (Article 21 of the GDPR)
IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6(1)(e) OR (f) OF THE GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. YOU CAN FIND THE RELEVANT LEGAL BASIS ON WHICH PROCESSING IS BASED IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION UNDER ARTICLE 21(1) OF THE GDPR). IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR THE PURPOSES OF DIRECT MARKETING (OBJECTION PURSUANT TO ARTICLE 21(2) OF THE GDPR).
Right to lodge a complaint with the competent supervisory authority
In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place where the alleged infringement occurred. This right to lodge a complaint is without prejudice to any other administrative or judicial remedies.
Right to data portability
You have the right to have data which we process automatically on the basis of your consent or in fulfilment of a contract provided to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another data controller, this will only take place to the extent that it is technically feasible.
Access, rectification and erasure
Subject to the applicable legal provisions, you have the right at any time to receive, free of charge, information about your stored personal data, its origin and recipients, and the purpose of the data processing, and, where applicable, the right to have this data rectified or erased. You may contact us at any time regarding this or any other queries relating to personal data.
Right to restriction of processing
You have the right to request that the processing of your personal data be restricted. You may contact us at any time regarding this. The right to restriction of processing applies in the following cases:
- If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of this verification, you have the right to request that the processing of your personal data be restricted.
- If the processing of your personal data was or is unlawful, you may request the restriction of data processing instead of erasure.
- If we no longer require your personal data, but you require it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure.
- If you have lodged an objection under Article 21(1) of the GDPR, a balance must be struck between your interests and ours. Until it has been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
- If you have restricted the processing of your personal data, such data – apart from its storage – may only be processed with your consent or for the purposes of establishing, exercise or defence of legal claims, or to protect the rights of another natural or legal person, or for reasons of a substantial public interest of the European Union or a Member State.
SSL or TLS encryption
This website uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the website operator. You can recognise an encrypted connection by the fact that the address bar of your browser changes from ‘http://’ to ‘https://’ and by the padlock icon in your browser bar.
When SSL or TLS encryption is enabled, the data you transmit to us cannot be read by third parties.
Encrypted payment transactions on this website
If, following the conclusion of a contract involving a fee, you are required to provide us with your payment details (e.g. account number for a direct debit authorisation), these details are required for payment processing.
Payment transactions using standard payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the browser’s address bar changes from ‘http://’ to ‘https://’ and by the padlock icon in your browser bar.
With encrypted communication, the payment details you send to us cannot be read by third parties.
Objection to promotional emails
We hereby object to the use of contact details published in accordance with the legal requirement to provide an imprint for the purpose of sending unsolicited advertising and information material. The operators of this website expressly reserve the right to take legal action in the event of unsolicited advertising, such as via spam emails.
4. Data collection on this website
Cookies
Our website uses so-called ‘cookies’. Cookies are small data files that do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Persistent cookies remain stored on your device until you delete them yourself or your web browser deletes them automatically.
Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain third-party services within websites (e.g. cookies for processing payment services).
Cookies serve various purposes. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping basket function or the display of videos). Other cookies may be used to analyse user behaviour or for advertising purposes.
Cookies that are required to carry out the electronic communication process, to provide specific functions you have requested (e.g. the shopping basket function) or to optimise the website (e.g. cookies for measuring website traffic) (necessary cookies), are stored on the basis of Article 6(1)(f) of the GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing essential cookies to ensure the technically fault-free and optimised provision of its services. Where consent has been sought for the storage of cookies and similar recognition technologies, processing takes place exclusively on the basis of this consent (Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG); consent may be withdrawn at any time. You can configure your browser so that you are notified when cookies are set and can choose to allow cookies only on a case-by-case basis, exclude the acceptance of cookies in specific cases or generally, and enable the automatic deletion of cookies when you close your browser. If you disable cookies, the functionality of this website may be restricted.
You can find out which cookies and services are used on this website in this privacy policy.
Consent via Cookiebot
Our website uses Cookiebot’s consent technology to obtain your consent to the storage of certain cookies on your device or to the use of certain technologies, and to document this in accordance with data protection regulations. This technology is provided by Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter ‘Cookiebot’).
When you visit our website, a connection is established with Cookiebot’s servers to obtain your consents and other declarations regarding the use of cookies. Cookiebot then stores a cookie in your browser so that it can associate the consents you have given – or any withdrawals thereof – with you. The data collected in this way is stored until you request its deletion, delete the Cookiebot cookie yourself, or the purpose for storing the data no longer applies. Mandatory statutory retention obligations remain unaffected.
Cookiebot is used to obtain the legally required consents for the use of cookies. The legal basis for this is Article 6(1)(c) of the GDPR.
Data processing on behalf of a client
We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required under data protection law, which ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
Contact form
If you send us enquiries via the contact form, the details you provide in the enquiry form – including the contact details you enter there – will be stored by us for the purpose of processing your enquiry and in the event of any follow-up questions. We will not pass on this data without your consent.
The processing of this data is based on Article 6(1)(b) of the GDPR, provided that your enquiry relates to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Article 6(1)(f) of the GDPR) or on your consent (Article 6(1)(a) of the GDPR) where this has been sought; you may withdraw your consent at any time.
The data you enter in the contact form will remain with us until you request its deletion, withdraw your consent to its storage, or the purpose for storing the data no longer applies (e.g. once your enquiry has been fully processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
Enquiries by email, telephone or fax
If you contact us by email, telephone or fax, your enquiry – including all personal data contained therein (name, enquiry) – will be stored and processed by us for the purpose of dealing with your request. We will not pass on this data without your consent.
The processing of this data is based on Article 6(1)(b) of the GDPR, provided your enquiry relates to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Article 6(1)(f) of the GDPR) or on your consent (Article 6(1)(a) of the GDPR) where this has been sought; consent may be withdrawn at any time.
The data you send to us via contact enquiries will be retained by us until you request its deletion, withdraw your consent to its storage, or the purpose for storing the data no longer applies (e.g. once your enquiry has been fully processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.
Registration on this website
You can register on this website to use additional features on the site. We use the data you provide for this purpose solely for the purpose of using the specific offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.
In the event of important changes, such as to the scope of the service or technically necessary modifications, we will use the email address provided during registration to inform you accordingly.
The data entered during registration is processed for the purpose of fulfilling the user relationship established by the registration and, where applicable, to initiate further contracts (Article 6(1)(b) of the GDPR).
We will store the data collected during registration for as long as you remain registered on this website, after which it will be deleted. Statutory retention periods remain unaffected.
5. Social media
Functions of the Instagram service are integrated into this website. These functions are provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information that you have visited this website.
If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This enables Instagram to associate your visit to this website with your user account. Please note that, as the provider of this website, we have no knowledge of the content of the data transmitted or how it is used by Instagram.
Where consent has been obtained, the use of the aforementioned service is based on Article 6(1)(a) of the GDPR and Section 25 of the TTDSG. Consent may be withdrawn at any time. Where no consent has been obtained, the service is used on the basis of our legitimate interest in achieving the widest possible visibility on social media.
Where personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Article 26 of the GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook or Instagram. Any processing carried out by Facebook or Instagram following the transfer is not part of this joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement. You can find the text of the agreement at: https://www.facebook.com/legal/controller_addendum. Under this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tools and for ensuring the tools are implemented on our website in a manner that complies with data protection law. Facebook is responsible for the data security of the Facebook and Instagram products. You can exercise your data subject rights (e.g. requests for information) regarding the data processed by Facebook or Instagram directly with Facebook. If you exercise your data subject rights with us, we are obliged to forward these to Facebook. Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. You can find details here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.
Further information on this can be found in Instagram’s privacy policy: https://instagram.com/about/legal/privacy/.
6. Analytics tools and advertising
Google Analytics
This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, time spent on the site, operating systems used and the user’s location. This data is aggregated into a user ID and assigned to the website visitor’s respective device.
Furthermore, Google Analytics allows us, amongst other things, to record your mouse and scroll movements and clicks. Google Analytics also uses various modelling approaches to supplement the collected data sets and employs machine learning technologies in its data analysis.
Google Analytics uses technologies that enable the user to be recognised for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google regarding the use of this website is generally transmitted to a Google server in the USA and stored there.
Use of this service is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG. You may withdraw your consent at any time.
The transfer of data to the USA is based on the EU Commission’s Standard Contractual Clauses. You can find details here:
https://privacy.google.com/businesses/controllerterms/mccs/.
We use Google services, such as Google Analytics. Further information on how Google uses and, where applicable, shares the data can be found in Google’s Privacy Policy.
If you give your consent, we and our partners, including Google, will process personal data for analytical and marketing purposes. Further information on data processing by Google can be found here: https://business.safety.google/privacy/.
Browser plug-in
You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available via the following link:
https://tools.google.com/dlpage/gaoptout?hl=de. Further information on how Google Analytics handles user data can be found in Google’s privacy policy:
https://support.google.com/analytics/answer/6004245?hl=de.
Data processing on behalf of a client
We have entered into a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.
Hotjar
This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website:
https://www.hotjar.com).
Hotjar is a tool for analysing your user behaviour on this website. With Hotjar, we can, amongst other things, record your mouse and scroll movements and clicks. Hotjar can also determine how long you have kept your mouse pointer over a specific area. Hotjar uses this information to create so-called heatmaps, which allow us to identify which areas of the website visitors tend to look at most.
Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you abandoned your entries in a contact form (so-called conversion funnels).
In addition, Hotjar can be used to gather direct feedback from website visitors. This feature is used to improve the website operator’s online offerings.
Hotjar uses technologies that enable user recognition for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting).
Where consent has been obtained, the use of this service is based exclusively on Article 6(1)(a) of the GDPR and Section 25 of the TTDSG. Consent may be withdrawn at any time. Where no consent has been obtained, the use of this service is based on Article 6(1)(f) of the GDPR; the website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.
Disabling Hotjar
If you wish to disable data collection by Hotjar, click on the following link and follow the instructions provided there:
https://www.hotjar.com/policies/do-not-track/
Please note that Hotjar must be disabled separately for each browser or device.
For further information about Hotjar and the data collected, please refer to Hotjar’s privacy policy at the following link:
https://www.hotjar.com/privacy
Data processing on behalf of a client
We have entered into a data processing agreement (DPA) for the use of the service mentioned above. This is a contract required under data protection law, which ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising programme provided by Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display adverts in the Google search engine or on third-party websites when a user enters specific search terms into Google (keyword targeting). Furthermore, targeted adverts can be displayed based on user data held by Google (e.g. location data and interests) (audience targeting). As the website operator, we can analyse this data quantitatively, for example by examining which search terms led to our adverts being displayed and how many adverts resulted in clicks.
Use of this service is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG. You may withdraw your consent at any time.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. You can find details here:
https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
Clarity
This website uses the Microsoft Clarity analytics service. The provider is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
Microsoft Clarity enables us to analyse user behaviour on our website. In particular, Clarity records mouse movements, clicks, scrolling behaviour and interactions with the website, and uses this data to create so-called ‘heatmaps’. The data collected in this way helps us to improve the user experience on our website.
Clarity uses technologies such as cookies and web beacons, which enable the user to be recognised. The information collected by Clarity regarding the use of this website is generally transferred to a Microsoft server in the USA and stored there. It cannot be ruled out that US authorities may have access to this data.
Legal basis:
The use of Microsoft Clarity is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG, provided that the consent covers the storage of cookies or access to information on the user’s device. Consent may be withdrawn at any time.
Data processing on behalf of the controller:
We have entered into a data processing agreement (DPA) with Microsoft. Microsoft processes personal data only in accordance with our instructions and in compliance with the GDPR.
Further information:
Further details on data processing by Microsoft Clarity can be found in Microsoft’s privacy policy: https://privacy.microsoft.com/de-de/privacystatement
Objection:
You can withdraw your consent to the use of Clarity at any time via the cookie settings on this website.
Intercom and Fin AI Agent
On our website and in our online shop, we use the Intercom service (Intercom, Inc., 55 2nd Street, 4th Floor, San Francisco, CA 94105, USA) to communicate with our customers. Intercom enables us to process enquiries via our live chat and by email.
When using Intercom, the following data is processed: name, email address, message content and technical information such as IP address, browser type and the time of contact. This data is stored on Intercom’s servers, which may be located in the USA, amongst other places. Data is transferred to the USA on the basis of the EU Standard Contractual Clauses in accordance with Article 46 of the GDPR.
In addition, we use Intercom’s Fin AI Agent – an AI-powered assistant that can automatically answer simple customer enquiries. The AI processes the content of conversations to generate appropriate responses. Our team carries out a manual review for more complex enquiries.
The legal basis for data processing is Article 6(1)(f) of the GDPR (legitimate interest in efficient customer communication) and, where applicable, Article 6(1)(b) of the GDPR (pre-contractual measures or performance of a contract).
Further information on data protection at Intercom can be found at: https://www.intercom.com/legal/privacy
7. Newsletters and Direct Mail
Newsletter data
If you wish to subscribe to the newsletter offered on the website, we require your email address as well as information that enables us to verify that you are the owner of the email address provided and that you consent to receiving the newsletter. No further data is collected, or is collected only on a voluntary basis. We use newsletter service providers, as described below, to manage the newsletter.
CleverReach
This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany (hereinafter ‘CleverReach’). CleverReach is a service that enables the organisation and analysis of newsletter distribution. The data you provide to subscribe to the newsletter (e.g. your email address) is stored on CleverReach’s servers in Germany or Ireland.
Our newsletters sent via CleverReach enable us to analyse the behaviour of newsletter recipients. Among other things, this allows us to analyse how many recipients opened the newsletter and how often each link in the newsletter was clicked. With the help of what is known as conversion tracking, it is also possible to analyse whether a predefined action (e.g. the purchase of a product on this website) took place after a link in the newsletter was clicked. Further information on data analysis via CleverReach newsletters is available at:
https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.
Data processing is carried out on the basis of your consent (Article 6(1)(a) of the GDPR). You may withdraw this consent at any time by unsubscribing from the newsletter. The lawfulness of any data processing operations that have already taken place remains unaffected by this withdrawal.
If you do not wish your data to be analysed by CleverReach, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message.
The data you have provided to us for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter, and will be deleted from the newsletter distribution list once you have unsubscribed. Data stored by us for other purposes remains unaffected by this.
After you have unsubscribed from the newsletter distribution list, your email address may be stored on a blacklist by us or the newsletter service provider, where necessary, to prevent future mailings. The data from the blacklist is used solely for this purpose and is not combined with any other data. This serves both your interests and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Article 6(1)(f) of the GDPR). There is no time limit on storage on the blacklist. You may object to this storage provided that your interests override our legitimate interest.
For further details, please refer to CleverReach’s privacy policy at:
https://www.cleverreach.com/de/datenschutz/.
Data processing on behalf of a controller
We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required under data protection law, which ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
Postal marketing
We use your postal address, in compliance with all legal requirements, to send postal advertising.
The legal basis for this is our legitimate interest in direct marketing pursuant to Article 6(1)(f) in conjunction with Recital 47 of the GDPR. Where consent has been sought, processing takes place exclusively on the basis of Article 6(1)(a) of the GDPR; consent may be withdrawn at any time. More specific provisions may be communicated to you at the time of data collection and shall take precedence over this provision.
We will retain your address until the purpose for which the data is processed no longer applies. If you make a valid request for erasure or withdraw your consent to direct mail, your data will be erased, provided we have no other legally permissible grounds for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the data will be deleted once these grounds no longer apply.
We use the following service provider to dispatch our postal mailings:
DHL Paket GmbH
Sträßchenweg 10
53113 Bonn
Germany
Telephone: 0228 / 18 20
Email: anfrage-paket@dhl.com
Data processing on behalf of the controller
We have entered into a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law, which ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
8. Plugins and tools
YouTube with enhanced data protection
This website embeds videos from YouTube. The operator of the site is Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.
We use YouTube in enhanced privacy mode. According to YouTube, this mode ensures that YouTube does not store any information about visitors to this website before they watch the video. However, the enhanced privacy mode does not necessarily prevent data from being passed on to YouTube partners. For example, YouTube establishes a connection to the Google DoubleClick network, regardless of whether you watch a video or not.
As soon as you play a YouTube video on this website, a connection is established with YouTube’s servers. In doing so, the YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to link your browsing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.
Furthermore, after you start a video, YouTube may store various cookies on your device or use similar recognition technologies (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, amongst other things, to collect video statistics, improve user experience and prevent fraud.
Where applicable, further data processing operations may be triggered after a YouTube video has been played, over which we have no control.
The use of YouTube is in the interests of presenting our online services in an appealing manner. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR. Where consent has been sought, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent may be withdrawn at any time.
Further information on data protection at YouTube can be found in their privacy policy at:
https://policies.google.com/privacy?hl=de.
Google Fonts (locally hosted)
This site uses so-called Google Fonts, provided by Google, to ensure a consistent display of typefaces. The Google Fonts are installed locally. No connection is made to Google’s servers.
Further information on Google Fonts can be found at
https://developers.google.com/fonts/faq and in Google’s privacy policy:
https://policies.google.com/privacy?hl=de.
Google Maps
This website uses the Google Maps mapping service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
In order to use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this website has no influence over this data transfer. When Google Maps is activated, Google may use Google Fonts to ensure consistent font display. When you access Google Maps, your browser loads the required web fonts into your browser cache to display text and fonts correctly.
The use of Google Maps is in the interests of presenting our online services in an appealing manner and ensuring that the locations specified by us on the website are easy to find. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR. Where consent has been sought, processing takes place exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent may be withdrawn at any time.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. You can find details here:
https://privacy.google.com/businesses/gdprcontrollerterms/ and
https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.
Further information on the handling of user data can be found in Google’s Privacy Policy:
https://policies.google.com/privacy?hl=de.
9. E-commerce and payment providers
Processing of customer and contractual data
We collect, process and use personal customer and contract data for the purpose of establishing, defining the content of and amending our contractual relationships. We collect, process and use personal data relating to the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill them for it. The legal basis for this is Article 6(1)(b) of the GDPR.
The customer data collected will be deleted upon completion of the order or termination of the business relationship and after the expiry of any applicable statutory retention periods. Statutory retention periods remain unaffected.
Data transfer upon conclusion of a contract for online shops, retailers and goods dispatch
When you order goods from us, we pass on your personal data to the transport company responsible for delivery and to the payment service provider commissioned to process the payment. Only data required by the respective service provider to fulfil its task is disclosed. The legal basis for this is Article 6(1)(b) of the GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures. If you have given your consent in accordance with Article 6(1)(a) of the GDPR, we will pass on your email address to the transport company responsible for delivery so that it can inform you by email about the dispatch status of your order; you may withdraw your consent at any time.
Payment services
We integrate third-party payment services into our website. When you make a purchase from us, your payment details (e.g. name, payment amount, bank account details, credit card number) are processed by the payment service provider for the purpose of payment processing. These transactions are subject to the respective contractual and data protection provisions of the relevant providers. The use of payment service providers is based on Article 6(1)(b) of the GDPR (performance of a contract) and in the interests of ensuring a payment process that is as smooth, convenient and secure as possible (Article 6(1)(f) of the GDPR). Where your consent is sought for specific actions, Article 6(1)(a) of the GDPR forms the legal basis for data processing; consent may be withdrawn at any time with future effect.
We use the following payment services / payment service providers on this website:
PayPal
The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22–24 Boulevard Royal, L-2449 Luxembourg (hereinafter ‘PayPal’).
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. You can find details here:
https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.
For further details, please refer to PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Klarna
The provider of this payment service is Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna”).
For further details, please refer to Klarna’s privacy policy: https://www.klarna.com/de/datenschutz/
Mollie
The provider of this payment service is Mollie B.V., Kreizersgracht 126, 1015 CW Amsterdam, Netherlands (hereinafter “Mollie”).
For further details, please refer to Mollie’s privacy policy: https://www.mollie.com/de/privacy
Google Pay
The provider of this payment service is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter “Google”).
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses.
For further details, please refer to Google’s privacy policy: https://policies.google.com/privacy?hl=de
Apple Pay
This payment service is provided by Apple Inc., One Apple Park Way, Cupertino, CA 95014, USA (hereinafter “Apple”).
Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses.
For further details, please refer to Apple’s privacy policy: https://www.apple.com/legal/privacy/de-ww/